Food Processing
Milk is an essential commodity and is consumed in every household. Company shall market packed cow milk and dairy products. Products will also be launched in health conscious category. We shall only be marketing cow milk and its products which have numerous health benefits and are in great demand in Indian market. The acceptability of cow milk products is much more than normal milk and company shall have added advantage.
PRODUCTS : Company shall be processing milk and produce milk products like packed cow milk, paneer, curd and yoghurt. Milk and milk products shall be specifically cow products and shall also be low fat healthy products.
PRODUCTS :
After successful launch of above mentioned products company shall introduce Cow Ghee, Butter-less fat, Low Fat-calories Ice- Creams and Srikhand.
MARKET SIZE, GROWTH AND DEMAND : The total Dairy and Dairy products market is placed at Rs.2,00,000 lacs Crores. The demand ad market is growing at 8% to 10% per annum is is going to reach whooping Rs.4,00,000 Crores in year 2020. India ranks second in terms of milk production after EU-27 and produces 15% of global production. Otherwise India is largest producer of milk as single country at 100.9 million tons in 2006-07 and shall reach to 111 million tons in 2010. This demand and production is expected to reach 180 million tons by year 2020. Year 2020 is an important target year for achieving ‘Food for All’. |
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